The Colorful World of Marketing “Colors of Marketing”

The Penny Universities, which emerged in England centuries ago, revolutionized the social and cultural structure of society. At that time, coffeehouses became places where minds were opened, ideas were freely discussed and intellectual conversations were held. These places, which could be entered for just a penny, became the catalyst for social transformation by facilitating access to knowledge.

These coffeehouses initiated a major cultural transformation, not only as a place to consume beverages, but also as a place where knowledge was shared and scholars, writers, and artists gathered and were inspired. The discussions that took place here contributed to the birth of new ideas and accelerated social progress. From business to philosophy, from art to politics, this concept of interactive and inspiring spaces for individuals who think and produce in many different fields democratized access to information and triggered one of the biggest changes of its era.

Today, Colors of Marketing (COM), which has embarked on its global journey nourished by the spirit of that period, was born as an ecosystem that brings together the creative and thought leaders of the marketing world, where innovative ideas are freely shared, creativity and curiosity are nurtured.

Colors of Marketing, abbreviated COM, creates a synergy by bringing together different cultures, disciplines and perspectives, just like Penny Universities. By transforming this harmony into value-added outputs, it aims to trigger meaningful and lasting transformations in the marketing world. COM aims to create an ecosystem culture that shapes not only today’s dynamics but also the dynamics of the future.

From University to a Global Platform

The foundations of Colors of Marketing were laid at Dokuz Eylül University in 2009, at a time when marketing events in Turkey were very limited. Initially conceived and launched as a university event, this organization has undergone a major transformation over the years and is now taking firm steps forward on its journey to become an international marketing event.

Colors of Marketing is a platform where ideas flow freely, new horizons are explored and the boundaries of the future of marketing are pushed. Not only current marketing trends and approaches, but also the dynamics of the future are discussed and shaped.

Colors of Marketing also emphasizes that marketing is a constantly evolving and transforming field, intertwined with disciplines such as art, culture, research, gaming, technology and psychology. Therefore, the event encourages cross-learning and interaction.