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Concept for 2025: Open New Paths

The marketing ecosystem has been undergoing unpredictable change in recent years. The transformation that this change has necessitated has made it a necessity, rather than a choice, for brands to cross borders and go beyond the known. Today, it is no longer enough to move forward with conventional strategies. In this era of rapidly changing consumer expectations, it becomes even more important for brands to take bold steps in an order where new generations are included in the consumer universe.

Open New Paths concept is not limited to updating marketing strategies. This approach aims to make the bonds brands have with their consumers stronger, more meaningful and more lasting, and to find alternative ways for brands to touch consumers in the new order. Digital transformation, artificial intelligence, hyper-personalized experiences and emotional connection strategies are among the key elements that enable brands to break out of monotony and make a difference.

Today’s consumers don’t just want to buy a product or service; they want to be part of an experience, to establish an emotional connection with brands that align with their values, to be able to draw their own flow with the brand rather than going with the flow, and to feel themselves in the story. Therefore, it is becoming indispensable for brands not to follow trends, but to create trends and build compelling stories.

In Colors of Marketing 2025 With the theme Open New Paths, new approaches to the marketing world will be discussed. Blending courage and creativity, brands and thought leaders who see technology not only as a tool but also as an opportunity that opens the door to new discoveries will share their views and ideas at this event.

This year, are you ready to push the boundaries, break the rules and take an in-depth journey into the colorful world of marketing? It’s time to blaze new trails and reach new horizons!