Unpredictable global developments continue to push the boundaries of marketing. With the changing order, the roles of marketing are going beyond expectations.
The new era offers powerful opportunities for brands that dare to step outside the box. Ordinariness is doomed to get lost in the noise; the way to get in touch with people and establish meaningful communication with them is not by following the existing order, but by opening new paths.
Economic fluctuations, climate crises, intertwining generations, rapidly evolving technologies, political transformations, changing expectations and sudden global events… Humanity is undergoing a radical change in its shell due to all these factors. Language was the greatest power of human beings for many years, but this power is now out of the individual’s control.
For the foreseeable future, it is a matter of great debate whether all these developments will become a tool of oppression for humanity or a guide to empower individuals. What is certain, however, is that real competition will be shaped by the impact of brands that can blaze new trails. In this era of redefinition, we have set Colors of Marketing’s 2025 concept as ‘Open New Paths’, which means going beyond talking about the existing, pushing the boundaries to open new paths and shaping the future of marketing.
At COM 2025, we will listen to speakers and thought leaders from different disciplines. We will explore the most innovative ideas shaping the future of marketing, discuss game-changing approaches and share inspiring experiences. By questioning the status quo, exploring possibilities, and blending new technologies and human-centered approaches, we will blaze new trails in all the colors of marketing.
